Within this essay I shall do a in-depth textual analysis of similar print production products. throughout I shall look at key areas such as text/ placement, audience, conventions, technical codes, symbolic codes, cultural codes, and representation. within this post I shall look at a single cover for single cover for soca artist Tele Cruz's single 'Sail Away.'
with the text being a cover for a single it is likely to appear on the shelf of stores along with the disk and supplementary content. It is also possible that the cover artwork could be seen in a online music store, the artists website and adverts.
With regards to the conventions the cover includes the conventional information such as artist, supporting artist and the name of the track. However there are conventions specific to the Caribbean region. A example of this is the badge with the text “brand new riddim for 2k11” which refers to the backing track of the song.
As in the Caribbean it is common for multiple tracks to use the same instrumental, this can be used to attract people who like other songs with the same instrumental. Other information which is only found within the Caribbean region is the information about who it was produced by and who mixed and mastered the track. This information is not commonly displayed on CD covers from other parts of the world.
The different fonts used for different information is something that has been done to make key information easily accessible. For example the artists names are in yellow enabling somebody to pick up the cover and see who the artist is without extensive reading. The usage of a different font in a bigger size for the song title helps to not only improve the accessibility of the information but to help this cover stand out on the shelf. The usage of a 'sparkle' to the sail away text helps to make it appear special and not your average single cover.
I believe that the cover represents the soca genre very distinctly through the usage of items which the listener would link with the Caribbean and soca music. In particular the usage of sand, palm trees and a yacht are all symbolic of the Caribbean helping to bild the image of the tropical islands. This is further reinforced by what the artists are wearing. For example the sandals, shorts, sleeveless top and sunglasses immediately reminds listeners of the Caribbean and consequently soca music.
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