The purpose of a music video

Music Video Research

What is a music video for?

A music video is a set motion picture/short film which accompanies a song to enhance it in various different ways. In today’s society there are so many different genres of music which have a music video along with them and they all follow similar techniques to each other. The majority of music video in today’s society play vital role as many of them is solely made to market the song or artist which features in the video. As a lot of music videos nowadays can be viewed at any time due to the rise in use of the internet which sources such as YouTube and social networking sites etc. Unlike in the previous years when the internet wasn’t big phenomenon videos had to be viewed on the TV at specific times. So music videos weren’t as widespread as they are in today’s society.

There are several different types of music video which can be used. There is a narrative based video this type of video mainly focuses on telling a story usually based on the song which may include actors in it to empathise the narrative side of the music video. Another type of music video is a performance based video; this usually focuses on the artist or the band performing the song in the video at a concert, gig or just performing to the camera. Another type of music video is a concept based video: these videos usually have a random concept which may not go with the theme of the song.

In the early 1980s music videos were introduced due to MTV where the station showed pop music as the pop culture was so huge in the 1980s. Creating music videos have come along over the years as there are many different types equipment people can buy which don’t cost a lot of money so many people nowadays can make there own music videos cheaply and upload it onto to sites such YouTube to be seen by everyone to gain exposure. Although in today’s society there are much more resources to use to gain exposure and get notice it also allow much more people who haven’t got as much talent to come through as well which results in it making it harder for the music industry and record companies to spot a good artist as there is so much too look through.