Final Evaluation - Question 2

Question 2 - how effective is the combination of your main product and ancillary texts.

For this question I shall look at the combination of the main product (our music video) and our ancillary texts (our print production work.) Within all our work we attempted to keep a consistent theme or branding of our texts. In doing so we have been able to increase the effectiveness of the texts a example of this would be the usage of bright colours fading into each-other. In the music video this was used when the text was in place. It was used within the print production work heavily as the background. By having this combination the viewer and consumer will be able to recognise that the main and ancillary texts are for the same artist. This is also where branding has also been deployed. As the consumer will be able to instantly recognise a product as being from a artist due to the usage of the bright fading colours.

Another way in which the ancillary text works well with the main product is the usage of bright bold fonts. Within the music video and the print production a serif sans style font has been used. The text is allays in capitals enabling the consumer to recognise the artists products. The simple fact that the same type of font has been used within the music video and the ancillary texts means that somebody who watches the music video will be able to instantly recognise the digipack on the shelf. This I believe creates a strong combination as they both follow a well defined brand.

  

For the digipack we developed the brand further. We looked to deeply embed the theme of the music video within out digipack and magazine advert. The theme of the music video was the Caribbean in London and we looked to further develop this within the print production texts. For example on the cover of the digipack we used a combination of a distinctive ornate wallpaper style pattern and the brightly coloured background. The ornate pattern represents very traditional British culture. The pattern is often seen with a very bland and dark background. By swapping the background for something more colourful we have a text which connotates a combination of the Caribbean and England.

The theme of mixing both cultures is also continued within the magazine advert. The Britishness is accentuated through the usage of a traditional frame and a red rope barrier. This together creates the image of a traditional British gallery.

To conclude i believe that a effective combination is built between the main text and the ancillary texts with the usage of extensive cross branding between the texts.