Questionnaire Analysis

Questionnaire Analysis

1. How old are you?
There are a diverse group of ages. Due to our group being in the band 12 – 18, it was likely that there would be more participants in this band as well as the fact that we had decided to do the questionnaire randomly. What may have been better to do in the future is to still choose random method, but each do 10 individuals of each band width, that way we could then make a valid response.
However, this works also, because we could connote that the other one gets the less they listen to music [according to our results].

2. What gender are you?
According to the results, there are more males that took part in the questionnaire, however, this does not mean that males listen to more music than females seeing as the questionnaire was done at random.

3. What ethnicity are you?
We decided to ask this questionnaire, we detect whether there would be a difference in ethnicity that would affect the genre of music that they listen to, plus any other variations such as importance of music videos due to cultural differences.

4. What is your preferred music genre?
Looking at the results, we can automatically assume that there is a lot of variation between what individuals listen to, so far we have come to the conclusion that pop and r n’ b are quite popular, amongst are participants. We have taken into account that they may also listen to other genres, so asked which is their preferred genre, also we realise that the amount may have been caused by gender as well as ethnicity.

6. Are music videos important to you?
Majority of the participants had voted for ‘Sometimes’ showing that music videos are at times aren’t as important was we thought, this could be due to the fact that many people use mainly ipods to listen to music, rather than any other devices [as featured in question 10] where assumingly, the participant would listen as opposed to watching the video. However we cannot make solid prediction as there are many other factors to take into account e.g. schedule/routine, unable to watch videos etc.

7. Where do you watch/listen to music?
We as a group thought this would be an appropriate question to ask as an individual’s daily routine may differ from their home life and other activities. According to the survey, the internet is the most popular choice of listening/watching music, this could be due to more selection on the internet compare to either itunes and tv due to less gatekeepers and the long tail theory. A theory that suggests that due to the internet, there is an endless amount of music and genres on the internet, that you may not find in big institutions such as HMV, although some may argue that there is an increase to illegal downloading due to the internet having no limit and lack of gatekeepers.

8. How often do you listen to music?
‘As often as I can’ being selected as the highest connotes that music in a big part of our lives, yet some had chosen ‘rarely’, which can count as an extreme variable which unfortunately cannot be easily explain through a questionnaire.

9. What do you find is the most successful advertisement for promoting music?
Surprisingly, ‘friends’ was chosen frequently above internet. This shows that although our life is more modern and many things are done via internet and technology, word-of-mouth is still better than virtual, a technique that many thought were extinct. Yet it can also connote the idea that the people that we hang out with can affect our choice in music.

11. How much money do you spend on money per week?
Statistics show that less and less people are spending music on money as compared to a decade ago, this is most likely due to the increase of illegal downloading and file sharing on the internet. People nowadays are less willingly to buy CDs and such when it can be attained for free and frankly doesn’t require much effort.

14. Does your taste in music influence the way you dress?
Nearly all participants had chosen ‘no’ to this question because society allows us to listen to more than one genre and not to be judged as well as the fact that there is a diversity in clothes choices where an individual can also dress as they wish.

16. Where do you think is the best place to listen to music?
Several contributors had voted for clubs, which gives the idea that clubbing would also be a very good way to promote music to a diverse group of people [most likely of different ages] effectively.