throughout the duration of this coursework I will interview a member of our target audience at different stages of production. This will enable us to analyse in depth the consumers wants helping us to deliver a media production more tailored to them. The first interview conducted is on the topic of 'connecting with the artist.' The interview was conducted with Mr. Lloyd Pink. He is 60 years old and lives within Greater London but was born in Jamaica.
Firstly I asked what music genres he listens to and he replied stating that he listens to mostly music of Caribbean origin. This included genres such as Soca, Reggae, Ska and Mento. With Mento and Ska they are not in production currently thus he accesses this from his collection of records and CD's however, with Soca and Reggae he is forced to use the internet if he wishes to be up to date. If he buys his Soca and Reggae on CD it has often been released within the Caribbean months before. Due to this he has become custom to using both legal video sharing websites such as Vimeo and YouTube as well as illegal websites such as stilltrinimix.blogspot.com. He never however mentioned services specifically desighned for delivering music such as spotifi and we7 i asked why, he replied that they dont generally cater to his favrioute genres of music. So i inquired about music videos and he said that he would watch dedicated channels such as MTV and 4Music but they don't cater to his musical tastes. He then stated that often only the most popular songs would get a music video.
From this interview i can concluded that in order to reach our target audiance outside the domestic market it is important to ensure our finished product is distrubuted via the internet. It also hints at a more connected-online society where the consumer can access everything via the internet this could be helpful with our promo pack as integrating social media within could give the fan a new level of intimacy with the artist further enhancing the user experience.
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