Music Video Analysis

Boom Boom Boom by Tabia and Nathy

As a group we looked at various different genres of music in order to gather up enough information and ideas to help make our decision on what type of music video we were going to create as a group. After gathering all the initial information we need and researching various different music videos, collectively we all came to a final decision to use a Soca song for are music video called right there by an artist called Kes the band. Soca is a form of dance music which originates from the Caribbean. When the decision was made we thought it would be a good idea that each member in the group done a video analysis of a particular music video relating to that genre (Soca). I was given the task to analysis I Soca music video called Boom Boom Boom by an artist called, Tabia featuring Nathy.

The media allows people to manipulate the opinions of the consumers as it can change peoples perspective on subjects especially culture. The video starts with a long shot of a woman opening a door, with the whole shot shadowed in darkness. The shot then cuts to a close up shot of male (Nathy) the artist, with the whole shot with him in the sun the shot being filled with brightness. By doing this it gives the sense of joy and happiness as soon as we see the male it depicts that the women has opened the door and seen the light as the male is seen as the key to all her happiness for the future. This is shown throughout the whole video as there are number of shots were the woman is by herself, and the level of lighting used is low. On the other hand when the female is in the shot with the male character the shots uses high level lighting with the shot being bright. Throughout the video we are told the female depends on the male especially in the Caribbean culture as it is seen as the males are the workers and the providers in the household.

Also an array of bright colours is used throughout the video, down to both the male and female costumes, establishing the Caribbean culture. We also see shots of a man taking photos of a woman on a phone as she posses. This shows women are seen as objects to pleasure men and their there for men’s needs in a subtle sort of way. A close up a mobile phone with a message on it which states in it which the male sent (Nathy) “I miss you lets meet up” then the female says “ok babes”. We can evaluate from this that the woman’s there at the males needs showing a stereotypical gender position format. The video then cuts to a medium shot of a woman walking along beach, which then cuts to a extreme close up of a man’s which leads to an eye line match as the video then cuts to the woman again showing the man was gazing at the woman as she walks past. Again emphasizing the female body is seen as visual sexual object by men.

A panning shot of a segment of the Caribbean island is shown to establish the location as it looks like an exotic holiday destination. This connotes having fun in life and enjoying yourself the type of message which the music is conveying. Throughout the whole video the women don’t have many clothes on, showing off a lot of body. Again this is very conventional method when it comes to music videos across a vast majority of genres of music. Especially in the Soca genre as it focuses a lot on the female body and them dancing. In most of the shots there’s always more women than men to make the male seem as though he’s important connote a sort of king Alfa male status as their always surrounded by so many girls. This video represents males (gender) as being very heterosexual as we see various different shots of both females and males dancing with each other in an almost sexual nature.